Lepton provides a cloud-based location analytics platform called SmartMarket (store locator software) to help an organization plan its business expansion and retail presence efficiently. One of the most important elements that govern the success of a retail outlet is the Location. If the selection of location is done right the first time using scientific tools and location analytics, chances of better ROI and store performance increases manifolds. SmartMarket is an easy to use, highly sophisticated and an intelligent tool for a future-proof location strategy.
SEE LOCATION INTELLIGENCE LIKE NEVER BEFORE
Few of the many exciting features of SmartMarket are:
- Find the right location based on target customers – Find store locations with target consumers in the vicinity using behavioural data to enrich decisions.
- Use artificial intelligence to increase revenue – Understand local markets and user spending behaviour to predict the store’s potential using analytics and machine learning.
- Do comparative area analysis – Choose an area best fit for business expansion based on your target market segment. Statistically analyse against each catchment area using various relevant data like demographic presence, economic activity, retail cost etc. and run various what-if scenarios.
- Optimize store locations – Identify competition in areas to optimize store locations in the target market. Devise smarter sales territories that minimize cannibalization.
- Visualize business data in new ways – Understand where to expand or consolidate via high-quality maps of store locations, customers, and competitors.
- Use the included market data and add in-house data – Use the included market data from the SmartMarket system with an option to combine it with proprietary customer and sales data.
- PLUG INTO THE POWER OF WHERE
Discover how SmartMarket gives enhanced insight and immediate impact to industries for business expansion and smart location:
- Where to open next store for maximum sales
- Future sales in current stores based on age, gender and behavioural profile
- Where to open next store for maximum sales targeting the younger customers
- Where to open next branch/ATM for maximum usage
- Future footfall in current branches/ATMs
- Other bank ATMs in that area
- Where to establish next cell, site targeting premium customers
- Where to establish next store
- Where to construct new property based on malls, hospitals, and schools
- Which villages to cover for LPG subsidy
- Find proper location for civic amenities
- Predict crime rates
- Where to organize next awareness camp
- Where to invest funds (based on certain preferences)
To know more about how SmartMarket can help can different industries in business expansion, write to us on marketing@leptonsoftware.com.
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